AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, excluding the pandemic. (Scripps News) ...

AMC fans have sparked a debate online over a new feature the movie theater company launched on its app. Avid movie fans love AMC Theaters, not only for its commercials with Nicole Kidman, but also ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early June ...

AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's ...

The ad made its debut in 2021 and quickly became a cultural phenomenon. Photo: AMC Fans were just settling into their seats to watch Nicole Kidman’s new film “Babygirl” when a scandal erupted.

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up 0.29% at $3.41.

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed.. Starting July 1, AMC will run a ...

AMC Networks Reveals New Advertising Data Product in Pre-Upfront Briefing 'AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s ...