News

McDonald's has announced it will stop selling Krispy Kreme doughnuts at its U.S. restaurants starting July 2, ending a joint effort that company leaders described as ultimately "unsustainable." The ...
While McDonald’s is well-known for its burgers across the world, it has menu items in other countries that you won’t find anywhere else. Here’s how the fast-food chain crafts its unique ...
McDonald's Menu Strategy McDonald's is aiming to reposition itself as an industry leader through its newly dedicated teams, new leadership, and its refocus on best selling products.
Fast-food giant McDonald's (MCD) has announced a "global turnaround" as it works to win back customer share -via a strategy that sounds more like a military campaign than a business model. One of ...
The world's biggest hamburger chain is rolling out two menu items that will be available only during the summer months. A seasonal blueberry banana nut oatmeal will be available nationwide by mid ...
Chef Dan Coudreaut, left, executive chef and vice president of culinary innovation, and Lance Richards, vice president of menu strategy, work on the breakfast menu at McDonald's chef test kitchen ...
McDonald's simplified menus at the beginning of the pandemic, and these hacks add new items without any extra complexity for workers or supply chain.
The new deal means you can buy two breakfast sandwiches for $4 — and reveals McDonald's strategy to win over budget shoppers.
“We want to incorporate quality into where we’re at,” Chris Young, McDonald’s senior director of global menu strategy, told the Wall Street Journal.
When McDonald’s introduced the $1 $2 $3 Dollar Menu in January 2018, it signaled a shift in the company’s value strategy. Instead of local value, the platform pushed a national message. While the ...
If McDonald's can add appealing items to its breakfast menu -- items that would go well with coffee at its McCafe -- then McDonald's could find a new avenue for growth domestically.