Starbucks Sales Strategy

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Starbucks, North America

Starbucks accelerates new staffing model to all company-owned North American stores

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined company-owned and licensed stores, Starbucks said. Niccol says the model is a foundational element of his turnaround strategy for the company,

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Starbucks to deploy enhanced staffing model across North America

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Starbucks CEO pushes 'Green Apron' service changes to all North American stores by summer

2don MSN

Starbucks menu upgrade: Protein cold foam, new croissants undergo testing

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

QSR magazine2d

Starbucks’ Comeback Puts Employees First with Tech and Leadership Upgrades

A big part of Starbucks’ comeback plan is making employees’ lives easier, both through additional human capital and ...

24/7 Wall St. on MSN4d

Battered Starbucks Enters Price War

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

Insurance Business America2d

Starbucks unveils new AI assistant to ease baristas' work

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...

Starbucks Steps Up China Strategy, CEO Says ‘We’ve Got a Lot of Interest’

Coffee king Starbucks is exploring ways to ramp-up its dwindling business in China, and selling a minority stake in its Chinese unit is one of the strategic options under consider ...

3don MSN

Starbucks to roll out Microsoft Azure OpenAI assistant for baristas

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...

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