It’s been nearly a year since Instagram and Threads defaulted to blocking recommendations of “political” content from accounts you don’t already follow, but now Instagram boss Adam Mosseri says, “...we’re going to be adding political content to recommendations” on both platforms.

In a post on (where else?) Threads, Mosseri said the company will be shifting away from its opt-in requirement for users to see political content. Instead, political content will be recommended by default, and users will have the ability to adjust the fire hose with three different settings options: less, standard, and more.

Instagram chief Adam Mosseri argued that having political content on Threads comes with too many 'integrity risks.' But Meta's recent push to 'restore free expression' changes all that.

In a move users are calling "embarrassing" and lacking "courage," Instagram and Threads head Adam Mosseri announced that the platforms will be recommending political content to users once again.

Users will no longer be able to opt out of political content from people they do not follow.

Instagram head Adam Mosseri has stated that that platform will push more political content on Instagram and Threads in a phased manner nearly a year after restricting recommendations of political posts from accounts users don’t follow.

This change will mainly affect creators who post political content on both platforms. The move will help them get a better reach on the platform. This was not possible with Instagram’s current policy of blocking political posts for users who don’t already follow such accounts. Essentially shadowbanning their accounts and limiting their audience.

According to Instagram head Adam Mosseri, the platforms will now offer three levels of exposure to political content: “less,” “standard” (the default setting), and “more”

We’re going to be adding political content to recommendations,” Mosseri stated, signalling a departure from his 2023 vision of creating “a less angry place for conversati