Sales of unauthorised, flavoured disposable vapes in the United States amounted to around $2.4 billion in 2024, or 35% of the ...

Engagement Metrics Beyond ROI: Circana’s Complete Audiences support metrics that go beyond just ROI. By tracking engagement, brand lift, customer retention and share of voice, brands can measure ...

Mat Piscatella of Circana has revealed that sales of the PS5 Pro have fallen behind the pace of PS4 Pro in the US.

For savings, the chief retail analyst at Circana suggests buying things like tissues in bulk. The New York Yankees have ...

Circana has revealed that gaming sales saw declines in many categories this January compared to the previous year.

Rebirth's successful launch on Steam, the Square Enix title leaped to the No.3 spot of Circana's US charts for January. Final ...

Circana has released its US sales data for January 2025, and there are no prizes for guessing which flagship shooter has ...

Amgen invests $200M in India's tech center to leverage AI for drug development. The U.S. FDA seeks to rehire 300 staff ...

Ahold Delhaize USA has reaffirmed its commitment to data-driven growth by renewing its strategic partnership with Circana, ...

Circana analyst Mat Piscatella said that Activision’s “Call of Duty: Black Ops 6” was January’s best-selling video game, also ranking 1st on PlayStation platforms while pl ...

Circana provides Ahold Delhaize USA companies with analytical support to inform decision-making, boost supply chain ...