The NFL is partnering with Hallmark Channel to create a Buffalo Bills-themed holiday movie premiering during Hallmark's Countdown to Christmas. Bills safety Damar Hamlin made the announcement Thursday in a video shared by Hallmark Channel. Filming for Holiday Touchdown: A Bills Love Story will begin later this year.

Hallmark Media partnered with the NFL for a new Christmas movie. Holiday Touchdown: A Chiefs Love Story. The film starred Hunter King and Hallmark viewer fan-favorite actor Tyler Hynes. The movie was a solid success for the network.

Hallmark partnered with the NFL for their second Christmas movie, this time with the Buffalo Bills for for "Holiday Touchdown: A Bills Love Story."