Meta Platforms Inc. is suing a Hong Kong-based business for allegedly promoting so-called nudify apps, as the Facebook owner attempts to combat a surge in naked and sexual images created by artificial intelligence.

Meta has filed a lawsuit against a Hong Kong-based firm for promoting ‘nudify’ apps that create AI-generated explicit images without consent. The legal action is part of Meta's effort to address the increase in non-consensual sexual content and enhance user protection.

Meta Platforms is taking a Hong Kong company to court for allegedly using its social media accounts to promote an app that uses artificial intelligence to generate sexually explicit images of people without their consent.