NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give Up appeared first on EssentiallySports.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on May 25 and running through Pocono on June 22nd. This is the first time in NASCAR history that Cup Series races are only on a streaming platform, a big shift in how sports are delivered.

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition dynamics.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years. Until now. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn Bar.

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV deal. Feedback is mixed.

The top drivers in the NASCAR Cup Series head to the Music City for an exciting race under the lights in this year’s Cracker Barrel 400 at the Nashville Superspeedway.

The NASCAR Cup Series comes to Michigan International Speedway this Sunday as they host the 2025 Firekeepers Casino 400.

We Were Liars lands on Prime Video on June 18. Another new original series landing in June is Countdown, starring Jensen Ackles, Eric Dane, Jessica Camacho, Violett Beane, Elliot Knight, and Uli Latukefu.

NASCAR on Prime Video introduced the burn bar for its Cup Series broadcast, providing better insight into the fuel strategy of different teams.