A special line of Hallmark and Opry co-branded merchandise, including greeting cards, apparel, accessories, jewelry and gifts, will also be created to tie in with movie and will be available online at Hallmark.com and Shop.Opry.com, as well as in their physical stores.

"A Grand Ole Opry Christmas" will feature music by Brad Paisley and air during the Hallmark Channel's 16th annual Countdown to Christmas event.

Hallmark has lined up another massive partnership, this time with the Grand Ole Opry. “A Grand Ole Opry Christmas,” an original holiday movie starring Nikki DeLoach and Kristoffer Polaha, will premiere this year during Hallmark Channel’s 16th annual Countdown to Christmas programming event.