Taylor Swift’s “sourdough era” could be a Super Bowl 60 halftime clue, with fans tying Levi’s Stadium, Sourdough Sam, and "New Heights" podcast hints together.

For the 2025 Super Bowl in New Orleans, Jay-Z (real name Shawn Carter) tapped Kendrick Lamar to headline the halftime show, calling him “a once-in-a-generation artist.” The 38-year-old Pulitzer Prize–winning rapper earned high praise for his set, which included a performance of “Not Like Us,” the chart-topping track aimed at Drake.