For the first time since 2022, this year's South by Southwest Film & Television Festival does not overlap with the Oscars - which seems to have given SXSW curators a richer field to pull from, as the 2025 lineup has no shortage of buzzy titles and stars.

Rogen and Evan Goldberg’s Hollywood-set comedy series The Studio will kick off SXSW as the opening night TV screening. Rogen stars as the newly appointed head of an embattled studio as he and his executives struggle to make their movies relevant.

The movie was filmed partially in Michigan's tulip town, including at Holland's Windmill Island Gardens in 2023.

HOLLAND — A film starring Nicole Kidman, set during Holland's Tulip Time, will celebrate its world premiere at the 2025 South by Southwest Festival in March. The festival, which announced its lineup Wednesday, January 22, runs March 7-15 in Austin, Texas.

Along with Rogen's upcoming Hollywood satire series 'The Studio,' projects premiering at the Texas festival will include 'Holland,' starring Nicole Kidman.

Kidman stars in the thriller, which is reportedly set during the West Michigan city's annual Tulip Time festival.