AriZona founder Don Vultaggio warns the company may raise prices for the first time in decades if Trump's 50% aluminum tariffs take effect.

AriZona uses more than 100 million pounds of aluminum a year for its cans, and about 20% of that comes from Canada.

Vultaggio says AriZona’s success rests on three simple rules: make it taste good, make it look good and price it right. The 99-cent tallboy, introduced in 1997, became a defining feature of the brand. By 2000, sales had jumped 30%.