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SCHEELS to Open Mega Store at Wauwatosa's Mayfair Mall in 2027, Bringing Jobs and Entertainment

SCHEELS will open a new store in Mayfair Mall, Wauwatosa, in spring 2027, aiming to be a major entertainment hub and employer.

TMJ4 · 1d

SCHEELS announces massive 210,000-square-foot store at Mayfair Mall in Wauwatosa

WAUWATOSA, Wis. —Retailer SCHEELS announced plans Friday to open a massive 210,000-square-foot store at Mayfair Mall in Wauwatosa. The location will be Wisconsin's largest all-sports store, and is set to open in Spring of 2027. It will be the state's third SCHEELS location. It will use the former Boston Store space.

Milwaukee Journal Sentinel · 1d

A Scheels sporting goods store is coming to Mayfair Mall in former Boston Store spot

Scheels, which has locations in Appleton and Eau Clare, plans to open a larger store in 2027 in the former Boston Store location, vacant since 2018.

Hoodline · 1d

SCHEELS to Unveil Massive New Store in Wauwatosa's Mayfair Mall by Spring 2027, Boasting 500+ Jobs

SCHEELS to open a new store in Wauwatosa, Wisconsin, at Mayfair in spring 2027, creating over 500 jobs and revitalizing retail space.

FOX6 News Milwaukee on MSN · 1d

SCHEELS store coming to Wauwatosa; opens at Mayfair in spring 2027

The 210,000 sq. foot shopping destination will make its home at Mayfair after a full renovation of a vacant space.

OnMilwaukee · 1d

Scheels sporting goods will bring new life to dormant Mayfair Boston Store space

Fargo-based Scheels sporting goods retailer will open a third Wisconsin store in spring 2027, this one in the former Boston Store at Mayfair Mall in Wauwatosa, the company announced Friday.

MarketWatch · 1d

SCHEELS Announces New Wisconsin Store Coming Spring 2027

"SCHEELS has been serving communities in Wisconsin for the last 30 years and we're excited to expand our service into the Milwaukee metro," said SCHEELS CEO Matt Hanson. "After the success we've seen in Appleton and Eau Claire,

The Business Journals · 1d

Destination retailer Scheels to move into former Boston Store space at Mayfair

The owner of Mayfair in Wauwatosa has signed a popular, employee-owned sporting goods retailer to fill the former Boston Store space on the south end of the mall. Scheels announce

WISN 12 NEWS9m

Community gathers to grieve loss of 15-year-old found dead in burning car

Family and friends gathered at Wauwatosa's Hart Park nearly two weeks since 15-year-old Makai Neal was found dead in a burning car near an ally at 26th and Locust. "He was a star," Montreal Cain, ...

1don MSN

A meal-prep shop, a 24/7 vet clinic and two restaurants are new to Wauwatosa, Brookfield

Two businesses on North Avenue in Wauwatosa, a clinic in Brookfield and more are now open in the west suburbs.

West Allis police chase ends in Wauwatosa

A police chase that initiated in West Allis ended in Wauwatosa with a foot pursuit and arrest of a woman. The "Zero Day" star ...

Hosted on MSN2d

Massive flames caught on camera of car fire in Wauwatosa

Wauwatosa fire crews battled flames after a car caught fire near Mayfair Road and Burleigh Street. Wisconsin Department of ...

Pop-up kids boutique started by a Wauwatosa mom gets own brick-and-mortar in the Village

Besides second-hand clothes, the store will feature merchandise from local makers and products that support the values of sustainability and community.