Telling potential customers that your offering may cost more than competitors, but is worth it in the end, is a pretty tough sell. Australian insurer AAMI and Ogilvy Australia have decided to use ...
New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, ...
A simple squirrel at heart, Ad Nut appreciates straight-down-the-line, no-room-for-confusion ads. The latest videos in AAMI’s 16 month old ‘Not Very Insurancey’ campaign, for which it has partnered ...
A MULTIBILLION-dollar insurance company has used a rare technicality to refuse the claim of a pensioner who lost everything in a Christmas fire. Wye River resident Sherryl Smith, 66, says she has been ...
The NT’s worst drivers have been revealed, smashing stereotypes and uncovering some worrying trends on our roads. See the results. An AAMI spokeswoman said the data came from an analysis of more than ...
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