In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

We may not have always called them “project managers,” but since the building of the pyramids, someone had to do the planning, budgeting and delegating responsibilities that laid the groundwork for ...

How many job titles get confused for each other but are actually miles apart? I’ll give you a hint—too many to count. Content and copywriter, nutritionist and dietitian, accountant, and financial ...

To succeed in key account management, sales staff need to change their role and their objective. Instead of pursuing short-term profit, they must concentrate on managing customer relationships and ...

The account manager - once considered the backbone of advertising agencies - is slowly dying. Angela Wei, president of Milk Agency, theorizes why. The account manager. What started as a strategic ...

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.

Cecilia is a freelance writer, content marketing strategist and author covering education, technology and energy. She is a current contributor to the Forbes Advisor education vertical and holds a ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Skilled project management professionals are proving to be a tangible asset to organizations, and employers are acknowledging their contribution directly to the bottom line. The Project Management ...