MRF will make way for the Adidas logo on Sachin Tendulkar's bat, with the batting great ending over a decade-long association ...

The Board of Control for Cricket in India (BCCI) has formed a partnership with sports apparel giant Adidas, which will become the kit sponsor for the Indian cricket team. What Happened? Jay Shah, the ...

BENGALURU, May 23 (Reuters) - India's cricket board (BCCI) said on Tuesday its kit sponsorship deal with Adidas would run until March 2028 and that players would wear the new apparel for the first ...

Adidas has appointed Indian marketing agency Cheil India as the social media agency for its cricket, football and training arms. Cheil won the account after coming out on top in a multi-agency pitch.

BENGALURU, May 23 (Reuters) - India's cricket board (BCCI) said on Tuesday its kit sponsorship deal with Adidas would run until March 2028 and that players would wear the new apparel for the first ...