Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...

Adidas is selling official soccer jerseys for over 50% off during the 2026 FIFA World Cup.

Among four key soccer tournaments on the international stage, Nike took 64.7 of the goals scored, beating out Adidas at 20.9 percent, per soccer.com.

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

From marketing to product, the competition is fierce.

Add Yahoo as a preferred source to see more of our stories on Google. The Bape x Adidas soccer collection is releasing on Complex. Via Adidas Longtime collaborators Bape and Adidas are switching ...

Major League Soccer and Adidas are continuing their partnership. On Wednesday, the MLS announced a multiyear extension with the athletic company. Under the agreement, Adidas will continue as the ...

The giant soccer ball installed over the Science World dome in Vancouver has prominent Adidas and FIFA branding on it, even ...

New York, N.Y (Wednesday, Feb. 22, 2023) – Major League Soccer and adidas announced today a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the ...

PORTLAND, Ore. / NEW YORK (August 2, 2017) – adidas and Major League Soccer today announce the extension of their long-term partnership through 2024. Marking adidas’ largest investment in soccer in ...