YouTube has launched a new ad format that gives brands a way to use audio as the primary means to communicate their message. In the video-sharing platform’s announcement, it said the new format was ...

YouTube looks set to add audio-only background ads to the video platform but only when you’re listening to content in the background on desktop. In a blog post, YouTube product manager Melissa Hsieh ...

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in ...

YouTube claims to be the world’s biggest jukebox — and now it wants to wring more ad dollars from the platform’s music fans. The video giant is launching 15-second audio ads, the first format designed ...

Music is everywhere—playing in coffee shops, on hold lines, in Ubers, behind YouTube ads, and of course, in your earbuds while you work. It’s so constant, we often treat it like harmless background ...