A good marketing plan will help get your name out there, increase business and boost your earnings. If you do not know the inner workings of the marketing industry yourself, you can hire either a ...

As a small business owner, you already know the challenges that come with doing business. For starters, you have to duke it out with other competing businesses for the same target market. Not having ...

Bringing in a marketing consultant for the first time can be an exciting step for an organization, but it also requires intention and preparation to be successful. The right approach can turn a ...

Business Insider turned to 10 successful marketing professionals for their best advice for breaking into marketing consulting. They suggested testing the waters before jumping in, such as freelancing ...

Consultants face a unique challenge when advertising because they don't offer a tangible product consumers can see. If you want to sell your service, which is often an idea or concept, you'll need to ...

First impressions used to start with a handshake or a smile across a counter. Now, they start with a click. In a world where attention spans are short and competition is endless, a company’s website ...

Becoming a digital marketing consultant can be a highly lucrative career path, especially for highly educated and skilled job seekers. With the rise of online businesses and the increasing importance ...