Virtual reality has been a game-changer in many industries, from entertainment and education to real estate and retail. When it comes to incorporating VR in advertising, the possible use cases are ...

There’s a common story in the marketing and advertising industry, with many variations. Whenever a member of that industry is at a party or on a plane, inevitably someone will ask what they do for a ...

In advertising and media buying circles, there's much talk about the differences between network, cable, syndication, satellite and, lately, TiVo. Business and trade media have been covering, with ...

Marketers are always looking for new and innovative practices to attract new customers and business. And in the tech world, there are few concepts more innovative than virtual and augmented reality.

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...