The league struck on the right recipe to make the event competitive for the first time in a long time. The NBA's new All-Star round-robin format sparked renewed excitement and competitive play.

The NBA continues to post strong viewership figures in the first year of its new media rights deals. According to data published by Jon Lewis of Sports Media Watch, the NBA has averaged 1.8 million ...

After years of being the butt of jokes, NBA commissioner Adam Silver finally produced a winning product for the NBA All-Star game. The league scrapped the boring East vs. West and captains’ pick ...

A small miracle happened In Los Angeles Sunday night. The NBA All-Star Game was interesting — comparatively, at least. It was competitive. The players seemed to care. It was the opposite of recent all ...

A few of the stars that played in this year’s NBA All-Star Game gave their review of the new format during their postgame press conferences. This year’s NBA All-Star Game introduced a new USA vs.