But Apple saved the best for last. The new MacBook Neo ad is not only delightfully playful, but it's also a technical marvel. Featuring a MacBook being, it appears, designed and created with bare ...

Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Apple had to come clean a few days ago and reveal that the smart Siri features it demoed at WWDC 2024 would not be available via Apple Intelligence this year. They might hit the iPhone, iPad, and Mac ...

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had ...

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Credit: Jakub Porzycki/NurPhoto via Getty Images Over a year ago, Apple removed its ads ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall Street Journal. The talks are said to have taken place "in recent weeks." In an ...

Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads ...

As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement. Previously, when a business bought ads on the ...