Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Apple’s slick marketing has not just generated fandom for the iPhone but also doubled its market share in the last four years ...

Apple TV+ has officially dropped the “plus,” rebranding its streaming service as Apple TV in a quiet but notable shift ...

Former Apple CEO John Sculley says OpenAI is Apple’s first real competitor in decades, urging the company to shift from the ...

Meaningful product tweaks enable incremental sales, and while most marketers don’t influence product, you can gradually ...

However, Apple no longer advertises any Apple Watch or Mac mini as carbon neutral. Why? Well, this change in marketing does ...

Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex." ...

Apple's marketing chief has teased the upcoming MacBook Pro featuring the new M5 chip, with a launch potentially happening within hours. Initial relea ...

The controversy over Apple removing ICEBlock from the App Store is showing no signs of ending. The latest development ...

Apple has topped Interbrand’s annual Best Global Brands ranking for the 13th consecutive year-but AI giant Nvidia is closing ...

Michael Sherman With speculation rife that new Apple devices are coming this month, Apple Senior Vice President of Marketing Greg Joswiak hinted that the new MacBook Pro M5 model will be announced on ...