The US Army on Wednesday launched a years-in-the-making rebrand, including two new recruiting commercials, as it aims to increase enlistment numbers after failing to meet its recruiting goals last ...

A new Army commercial launched last weekend evokes a familiar feeling for new soldiers and even most young people – anticipation, or even fear, of what’s to come. On Nov. 4, the Army released “Jump,” ...

The U.S. Army Choir performed "Do You Hear the People Sing?" from "Les Misérables" at the 2025 White House Governors Ball Saturday night — a choice that sparked confusion and mockery on social media.

The Army is bringing back one of its most successful ad campaigns with the 1980s and 1990s-era slogan – "Be All You Can Be" – as it looks to appeal to Gen Z. On Monday, the branch rolled out a new ad ...

The Army has delisted its advertising campaign titled "The Calling" on YouTube, making it harder to find the videos on the platform. The 2021 effort to court potential applicants from LGBTQ+ and other ...

The Army will launch a new advertising campaign next year that uses an old slogan to attract young audiences to the service — “Be All You Can Be.” While that sounds familiar to anyone who watched ...

Conservative commentators have claimed a new U.S. Army recruitment ad, which predominantly features white men, is a reaction to "15 years of relentless progressive brainwashing" and is a sign that "we ...