EXCLUSIVE: The operating environment faced by Hollywood is the most daunting of most people’s lifetimes, upending most assumptions about how the business functions. One sometimes-overlooked but ...
Veteran movie marketing exec Neil Goetz has teamed up with analytics firm Screen Engine/ASI to form The Engine Room, a film marketing company that plans to apply think-tank type strategy and data ...
LOS ANGELES--(BUSINESS WIRE)--Screen Engine, which has been one of the dominant players in the field of movie testing since its launch in 2010, today announced the acquisition of ASI Entertainment, ...
Screen Engine/ASI, a market research firm that specializes in focus-group testing of movies and TV pilots, has acquired ticktBox, which operates a digital marketing and ticketing platform used by ...
Four-year-old movie researcher Screen Engine is expanding into TV research by acquiring ASI Entertainment for an undisclosed price. Screen Engine will continue to focus primarily on film-related ...
New for “extra/ordinary”: The ball pit in the ballroom of the Turnblad Mansion. Credit: Courtesy of the American Swedish Institute Since opening its 34,000-square-foot Nelson Cultural Center addition ...
"It would be difficult for the film industry to go to foreign destinations at this time, so we have suggested that they could go to the Northeast states," Patel said at a FICCI event... "It would also ...
Above is your first look at Joika, the pic inspired by the story of American ballerina Joy Womack, which stars Talia Ryder and Diane Kruger. Principal photography is underway on the movie in Poland.
Veteran movie marketing exec Neil Goetz has teamed up with analytics firm Screen Engine/ASI to form The Engine Room, a film marketing company that plans to apply think-tank type strategy and data ...