Time to move beyond billboards: Australia’s tourism strategy needs to embrace the personal

In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...
Travel Weekly

Tourism Australia encouraged by a strong July

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...
Yahoo

Robert Irwin on Being the New Face of Australia, His ‘DWTS’ Debut and That Viral Underwear Ad

In his global campaign with Tourism Australia, the wildlife conservationist and media personality is sharing his deep love of home by inviting American travelers to “Come and say G’day.” After all, a ...
nowtolove

Kylie Minogue leads a star-studded campaign to convince your mates to visit Australia

Kylie Minogue delivered her own speech (well, song) ahead of the Queen’s Christmas Day Message yesterday encouraging Brits to take a break after a “tough and confusing” year and visit Australia. The ...

Aussies are rushing to visit China, but the love is not being returned

China has surged in popularity among Australian travellers, with many more Aussies now travelling to the mainland than before ...