Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

In today’s busy world, B2B content needs to work harder than ever before in order to cut through the clutter and be remembered positively. The opportunity for brand loyalty versus brand loathing can ...

Have you ever noticed how the tech we love and use every day seems designed more for our personal lives than for work? Think about the big players in tech—Apple, Google, Samsung. They make these ...

Live sporting events deliver the highest revenue per hour of consumption, McKinsey’s Attention Equation reveals. For B2B ...

If there was one word that cut through The Drum’s B2B Worldfest debate on Brand vs Demand, it was “nonsense” – as Harry Davies, vice-president, marketing strategy, effectiveness and Investment at Sage ...

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.

The average survey respondent uses three separate AI tools, with most common uses are for research, writing and cost/time ...

The struggle of B2B campaigns is real, but you can make paid search work to your advantage. Drive better B2B leads with these top tips. One struggle many B2B search campaigns face is that keywords ...

The Drum has officially launched B2B Month, a new annual content initiative dedicated to business-to-business marketing, and ...

You may be forgiven if you are confused by the state of email in B2B marketing. On the one hand, email is ranked down the list in a new study from Demandbase and EMarketer. Asked which tactics work ...

LeadCoverage, a leading go-to market consultancy specializing in logistics and supply chain, today announced it has been named the winner of the Search Engine Land Award for Best B2B Search Marketing ...

Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance ...