Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

Paying homage to the pioneering BMW 2002 Turbo, the special edition M2 comes with retro M graphics and carbon fiber detailing ...

BMW unveiled the electric iX3 at the Munich Motor Show, with it, the brand introduced its latest Neue Klasse design language. While everyone was distracted because of a different design for the grille ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface ...

Many car enthusiasts pride themselves on knowing everything about their preferred brands but, when it comes to the origins of these vehicles and what inspired them, there's often a gap in knowledge.

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of that ...