"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." ONCE A BAD joke, whispered request to the bartender, a commitment to a sub-par drink, non-alcoholic beer ...

Readers have been pouring out the jokes since Molson Coors announced that it will release Animee, a beer geared towards female non-beer drinkers, in the UK. Otherwise known as Zima with a new label.

The Summer I Turned Pretty is turning into the season beer companies started paying attention to women. “Some things take time. You wait, you put in the work, and sometimes it actually pays off,” the ...