There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Douglas MacGregor's Theories X and Y classify employees as either extrinsically motivated by fear of consequences or desire for reward, or intrinsically motivated by a will to succeed, respectively.

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

The PhD in Health Behavior is offered by the Department of Health Behavior. Health Behavior doctoral students learn to use theories and methods from the social and behavioral sciences to develop ...

We explain what game theory actually is in simple terms. It studies decisions where outcomes depend on what others do. The problem is that it assumes people are always selfish and logical. In real ...

Not least because of the COVID-19 pandemic, conspiracy theories are more topical than ever. They are reported and discussed in almost all media and communication channels. But what influence do they ...

In his decades-long career in tech journalism, Dennis has written about nearly every type of hardware and software. He was a founding editor of Ziff Davis’ Computer Select in the 1990s, senior ...

The basis of social learning theory is simple: People learn by watching other people. We can learn from anyone—teachers, parents, siblings, peers, co-workers, YouTube influencers, athletes, and even ...

We engage with people daily in many ways, navigating situations where we may share goals or have diverging interests. These interactions demand myriad skills, though we're often unaware that we are ...

Behavioural problems among students pose a major challenge for Malaysian schools. Issues such as truancy, disrespecting teachers, causing disruptions, or failing ...