From fraternities to women's soccer, this under-the-radar T-shirt brand is popping up everywhere

A loyal and growing base of consumers are driving demand for the half-century-old, Gildan-owned shirt brand Comfort Colors.
The Business Journals

Can't get enough of Homage? The fast-growing retailer's branching into plain shirts and sweats

Homage LLC, which built its brand on throw back graphics and witty designs, is ready to see if customers will flock to something simpler — plain t-shirts. Homage LLC, which built its brand on ...
Sporting News

New Chelsea shirt sponsor: Blues kit blank for start of season but Infinite Athlete deal sealed

Fans watching Chelsea begin the 2023/24 Premier League season will have noticed that they sport kits with no main sponsor in front. Ahead of their opening Premier League fixture against Liverpool on ...
The New York Times

Putting Customers in Charge of Design

THE idea was never to try to supplant retail, says Fan Bi, the 22-year-old chief executive of Blank Label. Sometimes you need a dress shirt right now, and at those times, Mr. Bi says approvingly, “you ...