The preview runs on StreamChain, an EVM-compatible mainnet founded by GW Lee that FlyEdge says was built specifically for ...

Last week, Starbucks announced Starbucks Odyssey, a new blockchain loyalty program that builds off the company’s current rewards program. It will allow customers to earn and purchase NFTs (what ...

Beyond just crypto, our focus with this newsletter is to provide information on all facets of the blockchain and crypto space. Today, Sam Ewen, Head of CoinDesk Studios & Web3, takes us through the ...

Starbucks’ NFT rewards loyalty program now has a name: Starbucks Odyssey. The company’s web3 platform opened its waitlist on Monday, but says it will not launch until later this year. Building off the ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

For all the chatter about blockchain in retail, how is the distributed ledger technology best known for powering cryptocurrencies like Bitcoin really going to change the industry? What’s more, ...

Universal loyalty programs can serve as potent tools, not only forging a direct link between a brand and its consumers but also influencing the latter’s shopping behaviour, Gennady Volchek, the CEO of ...

Before long, blockchain and cryptocurrency could revolutionize retail loyalty and rewards programs. Rakuten, the Japanese company best known for its e-commerce marketplace, announced at Mobile World ...

For decades, popular brands have relied on traditional loyalty programs, offering points, discounts, and exclusive access to extras in their efforts to keep you coming back. But these kinds of legacy ...

A founder who has carved out a name for himself building products to help restaurants connect better with would-be diners has raised $50 million for his latest startup: a new take on the idea of ...