"I was working out at the club in the late '50s when I ran into Atlas," remembers Joe Weider, founder of Muscle & Fitness magazine and a former competitive bodybuilder then marketing barbells. "He ...

The ad showed a scrawny weakling getting beach sand kicked in his face by a muscled bully. That was all it took for 12-year-old Stan Bishop, who sent a check in the mail for Charles Atlas’ 1960s ...

How the original 97-pound-weakling transformed himself and brought physical fitness to the masses Jonathan Black Like tens of thousands of young men and boys before him, Tom Manfre first caught sight ...