Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than ...

The cold and flu brand generated an impressions SOV of 4.71% and 2.9 billion impressions, primarily through CBS and its show GMA 3: What You Need to Know. The Proctor and Gamble brand invested $10.3 ...

Marc Maron interviewed former president Barack Obama on the 1,686th and final episode of his pioneering “WTF” podcast. Obama ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. When the Kansas City Chiefs, two-time reigning NFL champs, ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...

Meghan Markle caught attention at Paris Fashion Week on Saturday by attending the Balenciaga show — the brand slammed for ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth ...

New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, ...