SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

In this piece, I evaluated two enterprise software stocks, Salesforce (NYSE:CRM) and SAP (NYSE:SAP), using TipRanks' comparison tool to determine which is better. Salesforce offers cloud-based ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...

SAP unveils AI, data, and app innovations at SAP Connect event to boost business transformation. Partnerships with Databricks ...

The global Customer Relationship Management market has been growing at a phenomenal pace over the past few years. According to Gartner, the CRM software market reached $26.3B in 2015, with an annual ...

Microsoft (MSFT) recently announced the availability of the cloud version of Microsoft Dynamics CRM (Customer Relationship Management) software, called the Dynamics CRM Online. [1] With this move, ...

It’s no wonder that a SAP’s HANA in-memory database has caught the attention of many in the transactional, BI and Big Data worlds. HANA uses memory as its primary medium, with disk being used merely ...

It is becoming increasingly difficult to function in the modern digital economy without some form of automated customer management. Not only has ecommerce turned even the smallest business into a ...

In an exclusive interview, Dominik Asam shared frank views on how AI is changing back-office and engineering roles at the software giant.