adexchanger

MediaWallah Is Trying To Clean Up Messy CTV Identity Data

Someone streaming from their sofa doesn’t give a hoot about the difference between CTV and OTT – but the nuance matters to advertisers. On Thursday, identity resolution company MediaWallah announced a ...
Yahoo

Lotame Adopts Unified ID 2.0 To Bolster CTV Business

Lotame, a global customer data provider, said it has adopted the Unified ID 2.0, the identity technology pioneered by The Trade Desk, which will help it grow its connected TV business. With cookies ...
AdExchanger

CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...
Yahoo Finance

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in May 2025

London, June 04, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the May 2025 Top 100 Most Popular Bundle IDs ...
Yahoo Finance

Pixalate Expands CTV App Database with Metrics for All 4,630 LG Apps: Bundle-ID-to-App-Store-ID Mapping, Fraudulent Bundle IDs, Historical Ad Fraud/IVT, Brand Safety, MAU & DMA ...

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Yahoo Finance

Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in June 2025

London, July 08, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, today released the June 2025 Top 100 Bundle IDs for Global Open ...