CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created ...

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...

Connected TV (CTV) advertising has yet to live up to its potential. We were promised a channel that combines the engaging and immersive qualities of big-screen video creative with the data-driven ...

In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting ...