We break down the process of how to start a candle business, which may be the perfect fit for your creative side. Many, or all, of the products featured on this page are from our advertising partners ...

In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

Agency recognized for outstanding achievements in public relations and social media BOSTON (June 16, 2016) – 451 Marketing, an award-winning, fully-integrated marketing, advertising, and ...

Jenna Rivera never really knew there were different kinds of waxes to make candles out of, much less that beeswax candles are good for the environment and made out of a replenishable material. But on ...

As a surgeon who works with people with life-threatening illnesses for many years, Dr. Bernie S. Siegel wants to share his belief that "there is a light in each of us by God's/dog's design and, that ...

Bath & Body Works launched a new creative platform that encourages busy consumers to take a moment to stop and smell the roses, per details shared with sister publication Marketing Dive. “Come Back to ...

Scented candles manufacturer/marketer Yankee Candle Co., announced today it was sold for $1.4 billion to an affiliate of Chicago-based private equity firm Madison Dearborn Partners. The deal, which ...

It’s a romantic dinner at home. You light some candles to . . . you know . . . set the mood. You’ve placed them strategically around the room for optimal sensory bliss—the mantel, the shelf, the ...