Another fashion logo has succumb to the trend. Massimo Dutti, a Spanish high-street brand from the same stable as Zara, has ditched its quirky cursive logo for a cleaner, more subtle look. In doing so ...

I contracted a single designer to create logos in previous business branding. Our back-and-forth process worked, but it got pricy, and I wasted a lot of time as we kept trying new iterations. For my ...