Understanding the impact of digital capabilities on farmers’ choice of marketing channels is crucial for achieving sustainable development goals. Therefore, this paper employs the Probit model to ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

A much-discussed theme of contemporary consumerism is the abundance of choice. While products have generally been the point of focus, the diversification in how retailers sell to, and service, ...