Standing out in the beverage aisle isn’t easy these days. Though a bright can and some great graphics can help. While the brand has always oscillated between modern and retro, today 7UP is back with a ...

In honor of the NBA's 75th Anniversary Season, Shaun Powell sits down with the artist of the league's iconic logo design. Shaun Powell The NBA’s logo was designed by Alan Siegel in 1969. Jerry West ...

DC is dusting off a classic logo and giving it new life. The comic book publisher announced at Comic-Con in San Diego that the new-old logo will be used across the company, from comics to merchandise ...

Most of the changes to Superman’s logo came early on in his career, when his design was in flux and he was penned primarily as a newspaper strip character. It debuted in Superman #14. This symbol is ...

After a week of intense online scrutiny and a significant drop in market value, the restaurant chain reverses course, bringing back its beloved "Old Timer" logo. Cracker Barrel announced Tuesday that ...

A stripped-back rendition of its 3D varsity style logo, the new Texas Tech logo features two overlapping 'Ts', depicted in a ...

American crisp brand Lay's has updated its classic red and yellow logo with sunbeams to celebrate the almost 100-year-old ...

Andrew Webster is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories. Bonnell says that the ...

For the first time in more than a decade, Pepsi updated its logo. The new look will roll out in North America in the fall and globally next year. The North American launch comes as the brand ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

In honor of the NBA's 75th Anniversary Season, Shaun Powell sits down with the artist of the league's iconic logo design. Shaun Powell The NBA’s logo was designed by Alan Siegel in 1969. Jerry West ...