Coca-Cola makes major move to 'claim' new holiday following years of Christmas dominance: 'We have to find different ways'

In August, AdWeek reported that Coca-Cola had undertaken its "biggest-ever global promotion" to begin its efforts to make ...
Ad Age

Coke's 'Real Magic' holiday ad is all about community

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...
Marketplace

Coca-Cola nearly doubled its advertising this year

According to London-based Brand Finance, Coca-Cola ranked as the strongest brand in the United States, beating out Disney for the top spot. (For those with strong brand rivalries, you’ll want to know ...
MediaPost

Coke's Attempt To Engage With Gamers Flames Out On YouTube

In online gaming parlance, Coke’s new advertising effort to engage with the gaming community is getting “smoked”—and that’s an extreme understatement. As of today, a YouTube video accompanying the ...
Business Wire

Coke Florida’s Holiday Caravan Returns for the 2021 Season

TAMPA, Fla.--(BUSINESS WIRE)--Coca-Cola Beverages Florida (Coke Florida) announces the return of its annual statewide Holiday Caravan for the 2021 holiday season. Coke Florida, the local independent ...