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Back when television broadcasting made the shift from black-and-white to color, the way people consumed sports changed dramatically. Suddenly, visibility on screen mattered more than ever, and many ...

The TaylorMade TP5 Pix, a new multicolored version of the company’s popular five-piece tour ball, embraces a trend that shows more than half of serious golfers expressing an interest in playing a ...

New balls please! But what color should they be? And what part did Sir David Attenborough play in the development of the modern tennis ball? The Wimbledon Tennis Championships start today. There’s a ...

Of the many recent trends in the game of golf, none are more noticeable than the rise of colorful golf balls. While colored balls have been around for a long time, they were often seen as the mark of ...