Color Wow founder and chief executive officer Gail Federici is setting her sights on a new hair type. The brand is debuting its first collection targeting curls. Dubbed Curl Wow, it includes five ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." When it comes to science-backed, innovative haircare, Color Wow reigns. The brand has some major hits ...

Calling all curly haired queens that want shine and hydration! Color Wow Dream Coat for curly hair is finally back in stock. Get it while you still can! "I’ve tried a ton of products for my curly hair ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." After rounding up honest reviews and before-and-after photos from each of the editors who tested, it’s ...

Chris Appleton used Color Wow’s Xtra Large Bombshell Volumizer on Nicole Kidman for the 2025 Critics’ Choice Awards. Shop it ...

Color Wow continues to pop up on social feeds thanks to its impressive hair transformations. With more than 40 years of experience in the haircare industry, the brand’s founder, Gail Federici, has ...

Shoppers Say: "Wow for wow! This product increases the volume of my thin hair like magic. Very easy to use. Love it!!" Whether you're covering grown-out roots, adding fullness to your hair, or filling ...

Which Color Wow product is best? Color Wow is a hair care brand founded by Gail Federici in 2013. Because color-treated hair is more susceptible to damage, the brand offers products that target and ...

Very few hair products divide opinion as Color Wow Dream Coat Supernatural spray does. Type those words into TikTok and you’ll be met with so many videos – some claiming that the cult product has ...

Kinky, coily, springy, loose — no matter which curly hair subsidiary applies to you, dyeing it requires extra care and attention. Done the right way, though, with the right vetted professional and ...