Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...