Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...

To achieve success, organizations of all sizes across industries need to be adaptable to change. While change is constant in almost every organization, managing change is easier said than done.

Whether in responding to a crisis or building a brand’s reputation, an organization’s strategic messaging matters. Today’s communication leaders can no longer rely on a single act, like releasing a ...

Integrated communication campaigns are a critical tool in the marketing toolbox that target specific audiences across a blend of paid media, earned media, and social media . They can drive sales, ...

Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick, detailed communication is critical; a ...

Learn how to plan crisis communications, share accurate updates, support customers and employees, and avoid mistakes that can damage trust.

Communication leaders today sit at the intersection of strategy, technology, and trust. A single product launch now spans paid, earned, shared, and owned channels simultaneously. A crisis can escalate ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

The Communication strategy of the Judicial Council and Courts for 2024 - 2026 and the 2024 Action Plan were presented to court presidents, press judges and the Judicial Council's members. The Strategy ...