The original flash mobs often had little obvious purpose and were decidedly noncommercial gatherings by amateurs. But now these unexpected performances in public places have gone legit, with companies ...

Flash Mobs Get a Corporate Makeover Flash mobs, those unexpected performances in public places, have gone legit. Companies are paying thousands of dollars for "impromptu" mobs to spice up conferences ...

You’ve probably already heard of flash mobs–their eccentric gatherings have been well documented in media vehicles from the New York Times to Good Morning America ...

The event in question was an aspirant “flash mob,” in which an “inexplicable crowd”—as described by the originator of the first mob, a New Yorker known simply as “Bill”—is summoned to a particular ...