Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. It is no wonder that brand marketers are dissatisfied with their performance-focused ...

Gone are the days of separate sales-driven and marketing-focused functions within agencies. Today, future-focused marketing agencies are combining creative and commerce to ideate and execute powerful, ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in ...

For as long as we’ve had digital advertising, research has existed to prove that great creative is the most important input to driving campaign performance. But brands were limited in their ad format ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...