Brands chasing impressions are missing what actually converts: credibility with high‑intent audiences built around expertise, ...

The content creation economy is booming, but the language we use to describe it often falls short. Terms like “creator” and “influencer” are frequently used interchangeably, yet they represent ...

The appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, ...

Cannes Lions 2026 runs June 22 through 26. More than 20 activations are built specifically around influencer marketing and ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Influencer marketing and talent management are key drivers of M&A activity in the creator economy.

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For years, creators helped brands grow. Increasingly, they're helping fund them. What Nadya Okamoto's new title reveals about ...

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They ...