It has been extremely successful. Cupra found a hip urban market segment somewhere between economy and luxury cars, and has sold itself cleverly through a series of “urban garages” in stylish European ...

Cupra is gearing up to introduce the facelifted Formentor and Leon at a Design Obsession event on April 29. The company is keeping details under wraps, but said the models will embrace their new ...

Look beyond the ambiguous marketing jargon and overused buzzwords, and there's something here worth being excited about. Cupra is a relatively new brand, spun out from its big sibling Seat in 2018.

*Probably. If Cupra has its way, though, the successor to this fantastic small SUV will help launch the upstart Spanish brand in the States. Fast forward to 2017 and a group within SEAT identified a ...